Role of Empathy in Ensuring Patient Satisfaction at Government Hospitals in Kerala: An Investigation

 

Rehin K. R. 1*, Dr. P. T. Raveendran2

1Research Scholar, Department of Management Studies, Kannur University, Kerala India

2Professor, Department of Management Studies, Kannur University, Kerala India

*Corresponding Author E-mail: rehinkr@gmail.com

 

ABSTRACT:

Human beings always look for concern and consideration from others. The desire for empathy persists in every individual throughout his/her life. This need for empathy intensifies at times when a person is facing some difficulty. Whenever a person is having any problem, he/she expects people to empathize with him. This is very much true in case of patients. Whenever a person visits a hospital with any kind of illness, he/she expects the doctors, nurses and even the support staff to show care and concern towards him/her or rather empathize with him/her. Even a slightest feeling of lack of empathy may cause great dissatisfaction to patients. So the present paper tries to identify the most crucial factors impacting the satisfaction of patients with the empathy of staff members at government hospitals in Kerala. Factor analysis of the data collected from 240 patients across various government hospitals, through field survey, indicated that ‘patience, care and concern of doctors and nurses’ and ‘doctors’ interest in patients and the comfort provided by them were the vital factors impacting patients’ satisfaction with empathy of staff members. Regression analysis indicated that there existed difference in perception of male and female patients regarding these factors.

 

KEY WORDS: Comfort, concern, empathy, patience.

 


INTRODUCTION:

Whenever any person goes to an organization to buy a product or to hire a service, he/she expects the vendor or the service provider to provide individualized attention. In light of the stiff competition existing in the market today, a firm can retain its existing customers and can expand its customer base only by providing personalized services. Customers always expect organizations to understand and fulfill their exact requirements or rather to empathize with them. Being human beings, we always expect care and concern from others. Moreover, customers also expect firms to provide products or services with a personalized touch. Today’s customers are so busy that they don’t find time to even explain their needs and preferences repeatedly to their vendors or service providers and they expect the vendors to remember their priorities. Many a times, we expect others to understand our situation and to support us while we may not be ready to understand others’ problems and accordingly.

 

Even for the slightest issues, it is human tendency to complain that others are not empathizing with them. People usually expect empathy from all possible sources like from parents, friends and relatives, teachers, colleagues etc. In short we can say that empathy is a feeling that is most desired for by every individual. The case of patients is also the same. As patients generally come to a hospital with an unstable physical and mental condition, empathy is the most important element that they look for. The concern of nurses and doctors towards patients is one of the prime determinants of patient satisfaction.1 They expect the doctors, nurses as well as support staff to empathize with them throughout the course of treatment. The perception of patients’ regarding the degree of empathy shown towards them by the staff members, including doctors, at a hospital generally influences their satisfaction with the care delivery process. As such, it is very important to have a clear idea about the vital factors influencing patients’ perception about the empathy of staff members at hospitals in order to improve their satisfaction with the extent of empathy shown to them and thereby to improve their overall satisfaction. Hence, the present aims at identifying the crucial factors impacting the perception of patients with regard to the extent of empathy at government hospitals in Kerala.

REVIEW OF LITERATURE:

Empathy is defined as a primarily cognitive (as opposed to an affective) trait that involves appreciating (rather than feeling) of a patient’s concerns, experiences, pain, and suffering combined with a capacity to communicate this understanding and a willingness to help.2 This definition makes a clear differentiation between empathy (a cognitive attribute) and sympathy (an affective response). Such a distinction is imperative in the case of patient care because an overabundance of sympathy, due to its affective nature, can be unfavourable to patients as well as physicians. However, empathy, because of its cognitive character, even in excess, is always beneficial to patient care .3

 

Empathic engagement in patient care results in improved patient care outcomes. Various studies confirmed the association between higher levels of physician empathy and greater disease control.4

 

At the psychosocial level, empathic engagement lays the base for a trusting relationship. Constraints in communication will reduce when a trusting relationship is formed. In the security of a trusting relationship, the patient feels free to explain his or her illness and associated without concealment. This in turn leads to a more precise diagnosis and greater conformity, which ultimately will result in better quality care.5

 

The above literature clearly signifies the role of empathy in enhancing quality of care at hospitals. Hence, the present paper attempts to assess the perception of patients about empathy of staff members at government hospitals in Kerala.

 

SIGNIFICANCE OF THE STUDY:

In case of hospitals the need to provide personalized attention to patients is even more important.  Whenever a patient comes to a hospital, the patient as well as his or relatives will obviously be tensed and anxious and they expects the doctors as well as the nurses and support staff to be equally anxious about the health condition of the patients. In short the patients and the bystanders expect the doctors, nurses and support staff to empathize with them. If they feel that the doctors, nurses and support staff are not anxious about the health condition of the patients, they may feel dissatisfied and may look for other alternatives. As such, it is very important for hospitals to create a feeling in patients that the doctors, nurses and support staff are genuinely interested in improving the health of the patients in order to have loyal set of patients which is possible only by providing individualized care and attention to patients. As such, it is very important to identify the key factors influencing the perception of patients regarding the extent personalized services provided by doctors, nurses and support staff. Hence, this paper attempts to find out the key factors impacting the perception of patients regarding the empathy shown by doctors, nurses and support staff.

 

METHODOLOGY:

The researcher adopted a descriptive approach while conducting the study. Data were collected from inpatients at various district and general hospitals across Kerala. A Pre-tested structured questionnaire was administered among a sample of 240 patients from various district hospitals across Kerala selected based on the convenience of the researcher. The questionnaire tried to solicit the opinion of respondents on various aspects relating to empathy of staff members like the behaviour of doctors and nurses, care and concern shown by doctors, nurses and support staff so as to measure their satisfaction as well as to identify scope for improvement. Factor analysis tries to bring inter-correlated variables together under more general, underlying variables. More specifically, the goal of factor analysis is to reduce “the dimensionality of the original space and to give an interpretation to the new space, spanned by a lower number of new dimensions which are supposed to underlie the old ones” or to explain the variance in the observed variables in terms of underlying latent factors.6 In the present paper, factor analysis was used to analyze the key variables influencing the satisfaction level of patients with the services rendered at government hospitals. These variables were reduced into certain factors based on common properties. Multiple regression is a statistical technique that allows us to predict the value of one variable on the basis of values of several other variables. There will be two set of variables – predictor variables which are helpful in predicting the values of other variables and the criterion variables for which the values are predicted based on the values of predictor variables. This statistical technique can be used while exploring linear relationships between the predictor and criterion variables. Multiple regression analysis helps us to understand the significance level of different dependent variables in relation to one or more independent variables also to identify the most significant factor(s) 7. In the present study, multiple regression was performed to find out whether there existed significant difference in the in the perception regarding factors effecting empathy of staff members as far as gender of respondents was concerned.

 

RESULTS AND DISCUSSION:

Table 1. KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

660

Bartlett's Test of Sphericity

Approx. Chi-Square

180.746

Df

10

Sig.

000

Source: Survey Data

 

Table 2. Communalities

 

Initial

Extraction

Doctor's Interest in Patients' as a Person

1.000

.667

Doctors Made Patients Feel Comfortable

1.000

.734

Doctors were Patient

1.000

.573

Caring Attitude of Doctors

1.000

.487

Nurses Showed Concern for the Worries and Anxieties of Patients

1.000

.528

Extraction Method: Principal Component Analysis

Source: Survey Data

 

 


Table 3 Total Variance Explained

Component

Initial Eigenvalues

Extraction Sums of Squared Loadings

Rotation Sums of Squared Loadings

Total

% of

Variance

Cumulative %

Total

% of

Variance

Cumulative %

Total

% of  Variance

Cumulative %

1

1.968

39.364

39.364

1.968

39.364

39.364

1.520

30.403

30.403

2

1.020

20.406

59.770

1.020

20.406

59.770

1.468

29.367

59.770

3

.833

16.668

76.438

 

 

 

 

 

 

4

.648

12.960

89.398

 

 

 

 

 

 

5

.530

10.602

100.000

 

 

 

 

 

 

Extraction Method: Principal Component Analysis.

Source: Survey Data

 


 

The KMO test is conducted to assess the adequacy of a given sample. KMO value varies between 0 and 1. A value of 0 indicates that factor analysis is inappropriate for the data and a value of 1 indicates that factor analysis will yield distinct and reliable results. A value of 0.5 or above means that the sample is adequate and we can proceed with factor analysis whereas if it is bellow 0.5 we have to collect more data8. As seen in Table 1 the KMO value for this set of data is 0.66 which indicates that the data is adequate and we can proceed with factor analysis.

 

For factor analysis to work there has to be some kind of relationship between the variables and this is tested using the Bartlett’s Test of Sphericity. This test indicates whether factor analysis is appropriate for a given set of data. Factor analysis can be considered appropriate for a data only if the significance value is less than 0.058. As the significance value for the present data as shown in Table 1 is 0.000, factor analysis is appropriate for this data.

 

As the present data set satisfies both KMO test and Bartlett’s test, factor analysis is appropriate.

 

Table 2 showed the communalities before and after extraction. Principal Component Analysis works on the assumption that all variance is common. So before extraction all communalities are 1. Column two, i.e., the extraction column indicates the percentage of common variance associated with each variable. Hence from Table 2, we can say that 66.7 percentage of variance associated with the variable ‘Doctor's interest in patients' as a person’ is common, 73.4 percentage of variance associated with the variable ‘Doctors Made Patients Feel Comfortable’ is common and so on. The table clearly shows the percentage of common variance associated with each variable. The highest degree of common variance was in the case of ‘Doctors Made Patients Feel Comfortable’ and the lowest common variance was in case of ‘Caring Attitude of Doctors’.

 

Table 3 lists out the eigenvalues with respect to each factor before extraction, after extraction and after rotation. Before extraction there were five eigenvalues as there were five variables included in the analysis. The eigenvalues associated with each factor shows the variance associated with each factor. It also shows eigenvalues in terms of percentage of variance. For e.g. the first factor, i.e., ‘Doctor's Interest in Patients' as a Person’ explains 39.36 percentage of variance. It is clear from Table 3 that the first few factors explains relatively larger amount of variations in comparison to the later ones. SPSS then takes out those factors with eigenvalues greater than 1, which leaves us with 2 factors which are shown in the second part of    Table 3 labelled as ‘Extraction Sums of Squared Loadings.’ The values in this part of the table are same as the values before extraction except that the values for factors other than those with eigenvalues greater than 1 are ignored. The last part of the table, i.e., ‘Rotation Sums of Squared Loadings’, displays the eigenvalues of factors after rotation. Rotation more or less optimizes the factor structure leading to equalization of importance of all factors. Before rotation the first factor accounted for 39.36 percentage of variance while the second factor contributed to 20.4 percentage of  variance whereas after rotation both the factors contributed more or less equally thereby optimizing the importance of all factors.

 

Table 4 Rotated Component Matrix

 

Component

 

1

2

Doctors were Patient.

0.733

 

Nurses Showed Concern for the Worries and Anxieties of Patients

0.720

 

Caring Attitude of Doctors

0.606

 

Doctors Made Patients Feel Comfortable

 

0.855

Doctor's Interest in Patients' as a Person

 

0.756

Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser Normalization

Rotation converged in 3 iterations

 

Table 4 showed the rotated component matrix which is the matrix of factor loadings for each factor into each variable. 0.4 was used as the cut-off for factor loading. The factors converged at 3 iterations. The variables were listed in the descending order of size of their factor. As evident from Table 4, factor rotation resulted in the extraction of 2 factors as significant determinants of patients’ perception regarding empathy of doctors, nurses and support staff at government hospitals. Factor 1 loaded across three variables, i.e., ‘Doctors were Patient’, ‘Nurses Showed Concern for the Worries and Anxieties of Patients’ and ‘Caring Attitude of Doctors’ which will jointly be termed as ‘Patience, Care and Concern of Doctors and Nurses’. Second factor loaded across two variables namely ‘Doctors Made Patients Feel Comfortable’ and ‘Doctor's Interest in Patients' as a Person’ which will hereafter be referred to as ‘Doctors’ Interest in Patients and the Comfort provided by them’.

 

 


Table.5: Regression Coefficients

Model

Unstandardized Coefficients

Standardized Coefficients

t

Sig.

B

Std. Error

Beta

1

(Constant)

1.476

0.027

 

54.211

0.000

Patience, Care and Concern of Doctors and Nurses

-0.054

0.027

-0.108

-1.987

0.048

Doctors’ Interest in Patients and the Comfort provided by them

-0.065

0.027

-0.129

-2.368

0.018

Dependent Variable: Gender

Source: Survey Data

 


 

Hence the five variables included in the analysis converged to two factors namely ‘Patience Care and Concern of Doctors and Nurses’ and ‘Doctors’ Interest in Patients and the Comfort provided by them’.

 

To further refine the results, the factor scores were subjected to regression analysis at 5 percent significance level by taking gender of the respondents as dependent factor to test the following hypothesis.

 

H1: There is no significant difference in the perception of male and female respondents regarding the patience, care and concern of doctors and nurses at government hospitals in Kerala.

 

H2: There is no significant difference in the perception of respondents regarding doctors’ interest in patients and the comfort provided by them across gender.

 

From regression results (Table.5) it was concluded that the both the factors that emerged after principal component analysis were found to be significant (P = 0.048 and 0.018; < 0.05) as far as gender of respondents was considered. Hence H1 and H2 were rejected and it was concluded that there was significant difference in the perception of respondents regarding ‘Patience, Care and Concern of Doctors and Nurses’ and ‘Doctors’ Interest in Patients and the Comfort provided by them’ as far as gender of respondents was considered.

 

CONCLUSIONS AND LIMITATIONS OF THE STUDY:

From the above discussion, we can conclude that ‘Patience, Care and Concern of Doctors and Nurses’ and ‘Doctors’ Interest in Patients and the Comfort provided by them’ were the two most prominent factors impacting the satisfaction of patients with the empathy of staff members at government hospitals in Kerala. We can also conclude that there existed significant difference in the perception of male and female patients regarding these factors. As such, the authorities concerned should try to ensure that doctors and nurses show interest and concern for the patients and also make them feel comfortable at the hospitals in order to enhance their satisfaction. However, as the conclusions of the study are completely based on the data provided by the patients surveyed, there is always a possibility of the conclusions getting influenced by biasness of inputs provided by the patients. Hence, the findings of the study should be generalized with caution. However, there is always a possibility of conducting similar studies in private and co-operative sectors in Kerala as well as of extending the study to other states or to the nation as a whole.

 

REFERENCES:

1.       Rehin KR and Raveendran PT. Antecedents of patients’ satisfaction at government hospitals in Kerala: an exploration. Commerce Spectrum, 1(1); 2013:73-82

2.       Del Canale, et al. The relationship between physician empathy and disease complications: an empirical study of primary care physicians and their diabetic patients in parma, Italy.  Academic Medicine, 87(9); 2012: 1243-1249.

3.       Hojat, et al. Empathic and sympathetic orientations toward patient care: conceptualization, measurement, and psychometrics. Academic Medicine, 86(8); 2011: 989-995.

4.       Hojat, et al. Editorial: Empathy and Health Care Quality. American Journal of Medical Quality, 28(1); 2013:  6-7.

5.       Heinrichs M and Domes G. Neuropeptides and social behaviour: effects of oxytocin and vasopressin in humans. Progress in Brain Research, 170; 2008: 337-350.

6.       Rietveld T and Van Hout R. Statistical techniques for the study of language behaviour.  Berlijn, Mouton de Gruyter. 1993.

7.       Brace, et al. SPSS for Psychologists. Hampshire, England. 2003

8.       Field A. Discovering statistics using SPSS for Windows: Advanced techniques for beginners (Introducing Statistical Methods series). 2005.

 

 

 

Received on 19.10.2013               Modified on 01.11.2013

Accepted on 05.11.2013                © A&V Publication all right reserved

Asian J. Management 5(1): January–March, 2014 page 45-48